RE/MAX is the first real estate franchise organization to publish all U.S. residential listings, including those of competitors, on its Website. More than 4 million listing are displayed on remax.com - a number that grows daily.

The initiative, combined with an aggressive national advertising campaign and a search engine optimization strategy, is making remax.com one of the most-visited real estate sites on the web.

It's all about giving consumers what they want - listings - and keeping those leads within the RE/MAX network. These leads go directly to RE/MAX offices and associates, who receive them instantly via e-mail on their computer of their mobile device: BlackBerry, cell phone or PDA.

Attached to the initiative is a web site for each participating office and a comprehensive lead-management system. Associates can determine the type of lead (cool, warm or hot) and plan their marketing campaign accordingly.

Potential buyers can begin searching for properties with just one click from the remax.com home page. They also find enhanced consumer content: school and community data, recent home sales, mortgage information and tools, a guide to the buying and selling process, articles on home repair and maintenance, and much more.