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Imagine a magnificent billboard, seven-stories tall, undulating gently in the soft breeze while children aged six to sixty-something gasp in astonishment. If you've never seen one up close, it's a sight guaranteed to take your breath way.
Easily the most recognized symbol in real estate, and one of the most instantly recognized corporate logos in the world, the RE/MAX® Hot Air Balloon makes scores of annual appearances across Minnesota and Wisconsin in conjunction with community events, sporting events, office openings, balloon festivals, and at schools.
The pilot, part skilled aerialist and part entertainer, welcomes the crowd to gather round as he enthusiastically explains the history and mechanics of man's first successful flying machine.
A Ballooning Tradition
Today, with more than 100 hot air balloons, RE/MAX has the largest balloon fleet in the world. It all began in 1978, when a group of RE/MAX agents in New Mexico were trying to get attention for their fledgling company. They entered a red-over-white balloon in the Albuquerque Balloon Festival, using the "Above the Crowd!®" phrase on their jackets. Their marketing was so successful that the entire company soon adopted the concept, and now the average RE/MAX balloon makes 65 appearances per year in bringing our message of leadership, independence, and superior customer service home to consumers.
Promotional Uses of the RE/MAX Hot Air Balloon:
Sporting events, parades, regional retreats RE/MAX Celebrations
Recruiting events, music/art festivals
Concerts, major balloon events
Fairs, festivals and exhibitions
Charity fund-raisers and promotions
Regional Hot Air Balloon Program
Regional balloon funds will sponsor the RE/MAX balloon at over 170 community events, balloon festivals and other celebrations throughout the year, and you are encouraged to become involved. Free flights along major transportation routes are also planned in some markets. The RE/MAX North Central balloons, pilots and crews are based out of Waukesha, Wisconsin and Shakopee, Minnesota. Three hot air balloons, three 26 foot cola air inflatable balloons, and two parade vehicles make up the regional balloon fleet. To find a schedule of events in your area (subject to changes and additions) please visit the Online Agent Toolbox.
Click here to download the hot air balloon program brochure. | |
