|
National Advertising
RE/MAX Television Advertising
By the conclusion of 2006, RE/MAX had captured an astonishing 48% of all real estate advertising on national television. RE/MAX TV ads appear all year long on top-rated shows including "Lost," "Heroes," "Deal or No Deal," "Grey's Anatomy" and "60 Minutes."
RE/MAX Radio
The 2007 national radio campaign will generate upwards of 1.6 billion impressions. In 2007, the RE/MAX sponsorship on Westwood One radio includes a significant presence during the "March Madness" of the NCAA Basketball Tournament, and NFL coverage.
Print
In 2007, RE/MAX print ads will again reach millions of consumers with ads in industry leading magazines, such as Time and People.
Regional Advertising
RE/MAX North Central seeks out high-volume local media that will fill in the spaces that the national buy can't address, and completely surrounds consumers in our local markets. In the past, our local media has consisted primarily of radio, magazine and billboards.
In 2007, we've focused almost entirely on outdoor due to the incredible reach it provides. In a nutshell, no other medium reaches more consumers on a daily basis than billboards do. That means we'll be delivering more messages to our customers and prospects this year than ever before.
In addition to outdoor, weekend radio flights, Metrodome signage and Newspaper Print advertising will also be seen.
Complimenting the traditional media buys, RE/MAX will continue supporting the Minnesota WILD, Green Bay Packers and Wisconsin Badger properties.
|